Weementum is a start-up internet business that focuses on aggregating and delivering credible, convenient and relevant news as well as contextual public opinion to the masses. This company needed their entire visual identity created – from logo, to colors, to fonts. Because the company was targeting a younger audience, a bright and fresh approach to their brand was taken while still incorporating elements specific to their purpose: quotation marks in their logo, multiple band colors to represent diversity and a flowing pattern to symbolize forward movement or progress through communication.