A year after Advanced BioHealing was purchased by Shire, it was decided to rebrand the new business unit as Shire Regenerative Medicine. Our team was tasked with developing a campaign to help employees feel part of the new brand. Employees were asked to submit answers to the equation “ABH + SHIRE =.” The vinyl wall graphic was displayed in 3 locations in the office. As the days went by, submissions were added to the wall and finally, on brand launch day, the new Shire Regenerative Medicine logo was added to answer what ABH + SHIRE created.

Furthermore, we developed banners and giveaway items to be used at the brand launch event. I also designed graphics and the layouts for pages within the intranet while defining the brand’s visual web presence.